Capability 01 / 08

Digital architecture

Start a build Watch it assemble

Fast websites
Web applications
Ecommerce
CMS
Integrations
Scalable digital products

yourbusiness.com

CMS Home page Publish

API GET /products200

Analytics

We build digital experiences that work.

Websites, web apps and stores, engineered to load fast, sell clearly and plug into the rest of your business.

(02)Construction sequence08 layers

Built layer by layer.

Every site we ship is assembled in the same order, so nothing is decorated before it is structurally sound. Watch one come together.

01 Grid Columns, spacing and breakpoints come first, so everything placed later lines up.
02 Navigation A structure people understand without thinking: where they are, where to go next.
03 Content Real copy, products and images, marked up so people and search engines both read it clearly.
04 Interactions Hover, focus, forms and motion. The small details that make a site feel finished.
05 CMS An admin your team actually uses: edit a page, publish a product, no developer ticket.
06 API Connections to payments, CRM, stock and email, so data moves without copy-paste.
07 Analytics Events and conversions tracked from day one, so the next decision uses real data.
08 Live Tested on real devices, measured, deployed. Then we keep improving it.

01 Grid

02 Navigation

03 Content

04 Interactions

05 CMS

Home pagePublish

06 API

GET /products POST /orders Webhook to CRM

07 Analytics

08 Live

yourbusiness.com

(03)Idea to infrastructure03 drawings

Idea. Interface. Infrastructure.

One page, three drawings. The sketch decides what matters, the interface makes it clear, and the infrastructure keeps it standing when traffic arrives.

Two people planning a website on paper: hand-drawn wireframes, sticky notes and a laptop on the table.

01 · Idea: the sketch

Clear offer first One primary action Products, not promises

02 · Interface: the design

New season

Made to last. Built to use.

Everyday objects in stoneware, oak and linen.

Shop the range

MugBowlVasePlate

03 · Infrastructure: what keeps it running

Visitors
CDN · Edge
Web appNext.js · React
CMSWordPress · headless
API layerNode.js · Laravel
Database
Search
Payments · CRM
Backups
Monitoring · uptime · error alerts

Goals, audiences and the one action each page exists for. We sketch before we style, because moving a box costs nothing.
- Sitemap
- User journeys
- Content plan
The sketch becomes a design system: type, colour, components and every state a button can be in.
- Design system
- Prototypes
- Accessibility
Hosting, CMS, APIs and the services around them, chosen for the job and wired to scale when the business does.
- Hosting + CDN
- CMS + APIs
- Monitoring

(04)The build team10 disciplines

Ten disciplines. One team.

Pick a discipline to see what it does. Each one is a person on the project, not a line item passed to a subcontractor.

Search
Landing
Product
Cart
~~Forced sign-up~~(removed)
Checkout

One step removed, one less reason to leave.

UX strategy

We start with the people using it: what they came for, what stops them, and the shortest route to yes.

User journeys
Sitemaps
Conversion paths

DefaultHoverFocusDisabled

AaDisplay · 900

Four states per component, one set of tokens.

UI design

Interfaces built from a component system, so page forty looks as considered as page one.

Design system
Components
Prototypes

export function ProductCard({ item }) {
  return (
    <article className="card">
      <Image src={item.photo} priority />
      <h3>{item.name}</h3>
      <AddToCart id={item.id} />
    </article>
  )
}

Stoneware mugAdd to cart

Component in, accessible markup out.

Frontend development

Clean, accessible code in React, Next.js or whatever fits the job. Quick on a phone, sharp on a large screen.

React + Next.js
TypeScript
Accessibility

order.createdTrigger
invoice.renderPDF to customer
stock.syncInventory updated
email.receiptSent
report.nightlyScheduled 03:00

Backend systems

The logic behind the page: accounts, orders, bookings, and the jobs that quietly run at 3am.

Node.js + Laravel
Databases
Auth + roles

Stoneware mug, sand$18 each 2

$24 to free delivery

Subtotal $36

Example cart

Ecommerce

Stores that make buying easy: clear products, a quick checkout and stock that stays in sync.

Shopify builds
Custom checkout
Product data

Homepage headline

Published

CMS

Your team edits pages, products and posts without calling a developer. WordPress, headless or custom.

Content model
Roles + workflow
Editor training

GET /api/orders/1042

200 OK · 84 ms
{
  "id": 1042,
  "status": "paid",
  "items": 2,
  "fulfilment": "packed",
  "crm": "synced"
}

Example run

APIs

Your website talks to the rest of the business: payments, CRM, ERP, email and AI.

REST + webhooks
Integrations
Documentation

HTML 28 / 50 KB
CSS 46 / 80 KB
JS 118 / 170 KB
Images 310 / 500 KB
Fonts 64 / 100 KB

Sample budget

Performance

Speed is designed in, not bolted on: lean code, optimised images and a budget for every page.

Core Web Vitals
Image pipeline
Caching

Responsive development

Designed for thumbs first, then scaled up. Every breakpoint checked on real devices, not assumed.

Mobile-first
Touch targets
Device testing

02:00Nightly backup stored off-site
02:14Security patch applied to CMS
06:30Checkout test order passed
09:05Contact form delivery verified
09:40Plugin update queued for review

Example log

Maintenance

Launch is the start. Updates, backups, security patches and small improvements, every month.

Updates + patches
Backups
Uptime monitoring

(05)PerformanceCore Web Vitals

Fast is a feature.

We set a performance budget before the first page is designed, then build to it. The panel shows the targets we aim for, measured against Google’s public thresholds.

Page audit · yourbusiness.com · Mobile Sample audit: the targets we build toward

98 Performance
100 Accessibility
100 Best practices
100 SEO

Core Web Vitals

LCP Largest Contentful Paint 1.2 s

How soon the main content appearsGood ≤ 2.5 s

INP Interaction to Next Paint 80 ms

How quickly the page responds to a tapGood ≤ 200 ms

CLS Cumulative Layout Shift 0.02

How much the layout jumps while loadingGood ≤ 0.1

Loading waterfall

document 0 to 220 ms
styles.css 230 to 370 ms
display.woff2 240 to 500 ms
hero.avif 380 to 1020 ms
app.js 400 to 720 ms
api/products 720 to 980 ms
analytics.js 1320 to 1500 ms

Thresholds are Google’s published “good” limits for Core Web Vitals. The scores and timings are a sample, not a client result.

(06)Integrations07 systems

Built to connect.

A website should not be an island. Ours sit in the middle of your business and pass the work along: orders, leads, stock, receipts and reports.

Select a system to see what flows.

CRM Form submitted , then CRM contact created , then Sales alerted
Payments Checkout , then Payment confirmed , then Order marked paid
Analytics View, add to cart, purchase , then One clean report
Email New customer , then Welcome sequence , then Post-purchase follow-up
AI Question on site , then Answer from your own content , then Human hand-off if needed
Automation New order , then Invoice, fulfilment task, team alert
ERP New order , then ERP stock update , then Reorder flagged